Why Weight? Wellness Center is Authorized to use the Ideal Protein Weight Loss Protocol and Products. Please note: With relation to FTC guidelines regarding endorsements and testimonials – The testimonials on this website are those of the individual that is identified. Typical results vary up to 6 and 8 pounds lost during the first two weeks and up to 2 pounds per week thereafter when the Ideal Protein Weight Loss Protocol is followed properly. You should consult your physician or other health care professional before starting this or any other diet program to determine if it is right for your needs.